This International Women’s Day, Meet Our Co-Founder Anja Vukovic 

Taking place annually on March 8th, International Women's Day is a global celebration dedicated to acknowledging and celebrating the social, economic, cultural, and political accomplishments of women throughout history and in the present. 

An industry that strives for more female representation is the field of STEM (Science, Technology, Engineering, and Mathematics). In 2016, it was reported that less than a third (29.3%) of women held positions in science and development positions across the world. 

At Gravvity, we are looking to not only disrupt the social media landscape but also hold ourselves accountable to create a diverse and inclusive workplace that is representative of everyone. We’re proud and excited to have one of our Co-Founders, Anja Vukovic, be part of the Gravvity team as she plays a vital role in making Gravvity what it is today, a space focused on real conversations and real connections.

We sat down with Anja to learn more about her experience as a female in STEM, her advice to young women entering the field and the perspective she brings to the Gravvity team. 

Q: What advice would you give your younger self knowing the position you are in now (actively working in STEM)?

Do not be afraid of stepping into the unknown irrespective of how much you know. Years of experience mean very little in the STEM world. The key is to continuously adapt to change, be on the lookout for trends, and find time to explore and research things you are passionate about. 

Q: What needs to happen (more school programs, workshops, etc) to get more girls to want to participate/pursue a career in science and technology?

A: It’s simple- telling them they can. Positive words of affirmation.

Q: What obstacles have you had to face as a woman in a male-dominated industry?

A: I would always be told to cut it short, not over-explain, or just get to the point which in turn that moment would demoralize and kill my passion to innovate ideas [...] On the darker note, I have been harassed by a male superior and male clients and even bullied by women superiors. The hardest part for me to comprehend is when women in male-dominated industries fail to uplift and support other women. There is such disparity between empathy and apathy in such environments.

Q: What’s something that motivated you to be part of Gravvity?

A: The unknown. Most people are afraid of the unknown and to build something that has a deeper and meaningful purpose that helps people.

Q: What keeps you motivated?

A: I am motivated by the impact I create as a result of what I deliver. It’s about creating ease, purpose, and value in someone’s work, environment, or life.

Q: What have you learned from being part of a start-up?

A: I have learned to trust my instinct, to say “no” and prioritize, to quickly adapt to changes that happen on a daily basis, to hustle and get answers, and to let go (i.e. not needing to be in control all the time or take everything seriously). 

Q: What are you most excited about users experiencing with Gravvity?

A: I am most excited and also hoping that our users realize the importance of their time and the value of sincere connections. This International Women’s Day, join us in celebrating women like Anja who are paving the way for future generations of women in STEM. Gravvity is proud to say we’re contributing to changing the female underrepresentation in STEM-related fields and we are inspired to have Anja as a Co-Founder who amplifies the voice of women in STEM everywhere. 

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